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Kayo Sports

Available on iOS, Android, Roku TV and PS4

Product design leadership for a world first, multi-sport,
multi-platform streaming service.

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Overview of my role

I was approached by the Fox Sports.startup Kayo Sports to lead the design of their multi platform, sports streaming service. Having been in early ideation startup phase Kayo was needing me to implement deign maturity to help them become a high-performance design organisation. They needed to evolve their thinking beyond pushing pixels on screen into robust design process which integrates user research to deliver a customer centric value proposition.
Helping the design team understand the benefit of moving beyond basic participatory design processes to build shared ownership, role clarity and joint accountability.

This helped the organisation become leaner and more cost effective in the process. This activity included better planning and prioritisation helping bring more clarity to the feature roadmap. A universal design language that was adopted by both the design and development teams. Better design documentation, accessible to the entire organisation to improve sprint planning and dramatically increase sprint delivery. Better concept testing to improve design hypothesis validation and the overall improvement of the design and development culture within the organisation leading to a better place to work.

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Much more than just a video player

Features tailored specifically to sports fans to ensure they capture all the action.
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No spoilers so we don't give away the score if you can't watch live

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SplitView lets you watch up to four videos at once, all on the one screen

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In game stats to make it easier for you to follow all the action

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Key moments to make it easier to just watch the best bits

Helping users find what they want

Features that help users get straight to their favourite sporting moments.
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Easy navigation

Kayo's clean homepage design allows users to easily find what they want with large hero content and easy-to-scroll carousels full of live sport, replays, shows, channels and personalised content.
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Smarter search

Kayo's search functionality allows users to quickly find matches, shows and other forms of content that contains their search criteria even if it's only a 5 minute segment within a 1 hour show. With smarter content tagging Kayo ensures everything can be found with in the App.
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Set your favourites

Kayo allows users to choose their favourite teams to customise the homepage to allow them to see those teams matches and associated shows first. With this feature users will never miss the game!

Live in game statistics

Watch matches with live statistics that are updated play-by-play.
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Straight to the best bits

Kayo tags each stream with all the best highlights making it easy to jump back and forward.

For those users that are short on time or just want to watch the best bits, Key Moments lets them go right to the action that matters in selected matches. By tagging the all the crucial match highlights, Kayo allows users to jump through the video timeline, to only watch the moments they want.

Key Moments is the ultimate highlights package that put the user in complete control of match replays while allowing them to determine how much time they spend watching the replay.

More than just one live stream

Multiple devices, multiple views, multiple streams, multiple ways to watch.
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Tailored statistics for every sport

Live in game statistics, player ratings, play-by-play highlights and season stats all available during the stream.
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Much more than just a video player

Features tailored specifically to sports fans to ensure they capture all the action.
IC39-Score_30px.png

No spoilers so we don't give away the score if you can't watch live

IC55-4up_30px.png

SplitView lets you watch up to four videos at once, all on the one screen

IC23-Hud_30px.png

In game stats to make it easier for you to follow all the action

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Key moments to make it easier to just watch the best bits

A dedicated home for every sport

Every sport on the platform has a dedicated homepage to give users quick access to matches.
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Sports pages give users access to rich content in the form of live matches, replays, shows, classic matches, highlight packages, vodcasts and weekly talkback analysis.

Kayo covers every angle of the sports that users love so they only have to tune into one place to get it all.